Portfolio Category: Restaurant / Hospitality

A leading California-based quick-casual hamburger chain that serves charbroiled hamburgers, specialty sandwiches, fresh salads and homemade shakes and malts.  The 20-unit chain has generated extraordinary growth in sales and profitability due to high levels of value perception and guest loyalty. Engagement Goals Brookwood was hired to explore strategic alternatives for the company.  The founders wanted to…

The third largest franchisee of International House of Pancakes (IHOP) Restaurants, operating 25 units in North Carolina, South Carolina and Tennessee. Engagement Goals Brookwood advised CFRA as its management sought a partner that would allow the Company to take advantage of compelling growth opportunities. Engagement Process and Outcomes The Situation – CFRA had opportunities to enter…

A 16-unit, upscale casual dining Mexican concept owned by Brinker International. Engagement Goals Brookwood advised Brinker International in the sale of its Cozymel’s division to a financial buyer. Engagement Process and Outcomes The Situation – Brinker chose to divest Cozymel’s because it no longer desired to operate two competing Mexican brands. Due to Cozymel’s slower than…