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Rita’s Water Ice Franchise Company, LLC

Press Release Excerpt

We are pleased to announce that Brookwood Associates has advised Rita’s Water Ice Franchise Company, LLC (“Rita’s”) on the sale of the Company to Falconhead Capital, LLC (“Falconhead”). Rita’s is one of the largest franchisors in the frozen treat segment providing its customers delicious Italian Ice treats at affordable prices. Brookwood’s targeted marketing process highlighted Rita’s well-known brand, extremely loyal following in its core markets, experienced management team, successful historical growth and significant new market growth opportunities.

The transaction yielded an attractive outcome for the shareholders and management, including a financial partner interested in investing and building value in the emerging brand.

This transaction extends Brookwood’s track record in advising franchisors in and out of the food industry. Many franchise brands are experiencing rapid growth, and Brookwood anticipates significant transaction activity among these companies and can add significant value in these transactions.